To improve organizational productivity and morale, Incentive Racing provides incentive marketing programs that motivate people to a higher level of performance by offering highly-coveted intrinsic and extrinsic rewards that can be obtained by reaching reasonable predetermined goals.

Incentive Racing Sets the Course: Driving Your Success!

The idea of Incentive Marketing starts with your company's toughest objectives:

Earning a profit
Increasing market share
Branding your product or service
Continuously improving customer service

To accomplish these objectives certain things must happen:

Customers have to make purchases
Employees must adhere to a sales culture and work more efficiently

Motivation and Rewards: Guiding the Way to Profits

Conventional wisdom says that an employee gives his or her best effort all of the time and that the associate is duly compensated for that effort with a paycheck. But is that enough motivation and compensation to maximize your profit potential or retain your best people in a highly-competitive employment marketplace?

Even if your best performers maintain a decent level of performance and your staff and customers remain loyal, how do you continuously achieve your objectives of an increase in profit, increased market share and improved customer service? Use Incentive Racing and enjoy the ride.

Incentive uses its racing sponsorship to specialize in the most effective combination of incentive rewards for your customers and employees – travel, merchandise, and the unmatched, thrilling spectacle of professional motorsports.

We incorporate full-service incentive marketing that guides you every step of the way. Incentive Racing provides all of the following:

Outline your needs and goals
Write a program proposal
Implement and operate the program
Guide and assist in any one of the following areas according to your needs:
- Logo and theme design
- Program announcements
- Promotional reminder items
- Kick-off meetings
- Newsletters
- Tracking and measurement
Fulfill the incentive reward
Post program evaluation
Total account reconciliation

Rewarding Customers and Employees Helps Business Grow

Corporate-sponsored reward programs allow employees or loyal customers to have special experiences or receive logoed merchandise. Used effectively, Incentive Racing’s Incentive Rewards can grow sales and harvest loyal customers. The best part is that these programs are self-liquidating and the return on investment can be easily measured.

According to recent research there's no doubt rewards work.

A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49 percent participate in some form of customer-reward program. Eighty percent indicated they do more business with companies because of reward programs.

Company employees may also require motivation to deliver the kind of quality your company embodies. Michael Hadlow, president of SITE Foundation, said a recent study they conducted confirmed that tangible incentives increase work performance by an average of 22 percent.

So, if you'd like to explore how Incentive Racing can help your business grow, here are a few key components we organize to help you plan an effective incentive marketing campaign:

Select target audience.
Establish program time frame.
Determine the goals of the program and what participants must do to "win” or participate. Make sure goals represent a significant relationship with the objectives, obtainable and fair.
Develop the award structure -- how much payout for what action, safety issues, productivity increases, percent of sales increase, volume, margin, etc.
Reward customers for the value of their purchases. (This will keep them coming back.)
Determine the type of reward -- recognition, gift certificate, merchandise, trip experience or a combination.
Plan the program announcement, a communiqué that includes rules, regulations, tips on how to, and the just rewards.
Create a theme logo to introduce the plan and make sure it appears on all correspondence and mailings.
Program promotion -- on a periodic basis tell participants how successful the program is. This is a great way for your customer loyalty program to communicate to your customers how they can benefit by using more of your services and products and what rewards they will receive for doing so. Most important to you, is that by joining your program your customer gives you permission to market to him/her.
Administration of the program -- develop a tracking and measurement system for awarding of points or display of goals reached during the campaign.
Develop a time line for program conception, creation, implementation and close.

A reward can be anything, even a logo-imprinted hat. According to the Incentive Marketing Association in Naperville, IL, the top merchandise items include: electronics, apparel, gift certificates, house wares and tools. Of course Incentive Racing Events that usually incorporate Travel Experiences are also in great demand.

Budget is always an issue. However, if you design the program correctly, the entire expenditure should self-liquidate as a result of increased sales, improvement in productivity or increase in customer spending. Incentive suggest following The Incentive Federation guidelines when formulating your budget:

Awards: 80%
Communication/Promotion: 10%
Administration/Training: 10%

Your next concern is how to implement and operate the program. You can manage a basic, small-scale program in-house or perhaps involve an incentive marketing company, Incentive will often partner with expert regional providers. Usually an organization will assign an inside individual to establish and oversee the administration of the program.

Running a good incentive program usually entails:

Registering participants to gather necessary information, then use the information to create a database.
Designing, printing and sending out materials to promote the program.
Tracking progress within the database.
Fulfilling the earned rewards.
Issuing progress reports to participants and management.

Many companies have their incentive programs online. The cost is far less than conventional programs in terms of communicating, reward catalogs, tracking and flexibility, and they are exciting and challenging.

Kristin Stoltenberg, Webmaster for CyberCentives.net, a division of The Light Group, Inc., in White Plains, explained, "When an incentive participant has their own home page displaying their account status, participation in the program increases dramatically. A properly administered program should accomplish your goals whether they increase sales, market share, profits, develop customer loyalty or improve customer service. The SITE Foundation study also pointed out that 92 percent of corporations surveyed reported objectives were at least partially met, met or surpassed. That is the kind of “track record" Incentive Racing takes pleasure in delivering for your organization.

Improve Your Performance and Increase Your Sales

For more information about how we can help your business enhance your corporate culture and increase your sales, call 1-317-250-7878, or send us an email, or submit this short form:

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