Our Weekend at the Brickyard Your Team Can Compete With The Best! Our Weekend at the Brickyard Your Team Can Reach Victory Lane!

Branding and Sales

Branding and Sales: Improve Company Moral and Teamwork, Improve Brand Awareness, Increase Sales, Sports Sponsorship, Brand Loyalty, Improved Team Pride & Performance, Racing Apparel & Merchandise

Racing fans, perhaps more than any other fan base, are devotedly aware that without sponsors the sport would not exist. They actively seek out sponsor products and services to show their appreciation. That sponsor-fan relationship lies at the heart of Incentive Racing. Properly harnessed, it is a powerful marketing platform.

Motorsports can improve business. When you participate in the world's most popular spectator sport, you can impact your marketplace locally to globally while making lasting impressions upon consumers and trade partners alike.

Incentive Racing drives your success through marketing results:

• Generate sales lift
• Access new markets and customers
• Create new partnerships with other sponsors
• Enhance branding and image
• Strengthen relationships with customers and employees
• Showcase products and services

"Millions and Millions of Fans Are Watching"

Simply stated, motorsports is the fastest growing sport in the world, by any measure. In the last five years, attendance growth for motor sports has been more than triple that of Major League Baseball, the NBA, the NFL, and the NHL - combined.

The television ratings of all the motor sports have been equally impressive, showing a 20% increase in both network and cable ratings, while those of the NFL and NBA have shown little or no growth. (Major League Baseball ratings have actually declined 20%.) Completing the picture is the growth in motorsports licensed merchandise sales, which have doubled since 1997, now topping the $1.5 billion mark.

Consider the following about Motorsports:

• 65% attendance growth since 1995
• 20% television ratings growth since 1995 (both network and cable)
• Average attendance is triple that of Major League Baseball
• Longest season in professional sports

The growth of Motorsports can be largely attributed to the intense BRAND LOYALTY exhibited by the fans. Corporations can drive them wild with motorsports. As lifestyle groups become more fragmented, it is increasingly difficult to deliver your message effectively. New media options appear daily and with so many choices, capturing the loyalty of an overexposed consumer is a tricky proposition. Motorsports marketing offers corporations the unique opportunity to simultaneously influence employees, the trade and consumers.

Helping brands to use motorsports as a revenue-generating, marketing tool is a key component of Incentive Racing. Incentive partners can represent corporate interests exclusively. We work in the most popular forms of motorsport around the country and if you need, around the globe. Incentive Racing can handle all the elements on behalf of our clients; custom-designing every program to meet specific client needs, both consumer and Business to business. Our knowledge, experience and relationships allow us to secure your program at the best possible value providing the best possible experience & benefits for your organization.

• Impact via Motorsports Promotions
• Motivating Consumer Promotions
• Business-to-Business Generating Partnerships
• Custom-Tailored Elements
• Turnkey Solutions
• Bottom-Line Results

Improve Your Performance and Increase Your Sales

For more information about how we can help your business enhance your corporate culture and increase your sales, call 1-317-250-7878, or send us an email, or submit this short form:

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Incentive Racing  ·  Indianapolis, IN   ·  Beverly Hills, CA  ·  Phone 317-250-7878  ·  info@IncentiveRacing.com
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